Ever wonder if anything sells at “full price” anymore? Every year we’re bombarded with Black Friday specials, BOGO bargains, Slasher sales and more. We see online sellers offering prices far below retail price and brick-and-mortar stores cutting costs and prices in a mad dash to compete. Giving buyers – and that’s what every one of your customers is – a sense of value or savings has become integral to doing business. This is especially true in the crowded field of plumbing.
So what to do? Welcome to the Art of the “Package Deal!”
In It for the Long Run
It’s Not Always About the Money
The bottom line is be flexible. Be open. While the Art of the Deal seems to be getting out of hand with beyond wholesale level deep discounts, there are still ways to maintain the value of your work and offer something your customers are willing to pay for!
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